Tagged : Customer Journey Map
Customer journey map (aka experience map) is a strategic planning tool that provides a common understanding of: how customers are interacting with various touchpoints to reach their goals, what is their whole experience and what business parts (e.g. journey stages, customer goals & outcomes, needs, services, touchpoints, systems, business processes, people) go into making up […]
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This is a series of article focusing on outside-in architecture. These articles will dig into the outside-in blueprints, maps, methodology and the techniques available in Enterprise Evolver app to transform a business to more customer centric. This series would be very helpful for customer experience (CX) professionals, enterprise and business architects but also within marketing, customer service, product […]
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The task of mapping an enterprise’s goals, strategies, business capabilities, initiatives and its information systems is key for architecting any enterprise. Mapping a business is the act of capturing the big picture of an enterprise into blueprints depicting the current and or future state of the organization. An enterprise business blueprint is an abstract representation […]
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