Experience Map Archive - Enterprise Evolver-An App to Map the Whole Enterprise

How to create a customer journey map

Customer journey map (aka experience map) is a strategic planning tool that provides a common understanding of: how customers are interacting with various touchpoints to reach their goals, what is their whole experience and what business parts (e.g. journey stages, customer goals & outcomes, needs, services, touchpoints, systems, business processes, people) go into making up […]

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