2017 May Archive - Enterprise Evolver-An App to Map the Whole Enterprise

How to create a customer journey map

Customer journey map (aka experience map) is a strategic planning tool that provides a common understanding of: how customers are interacting with various touchpoints to reach their goals, what is their whole experience and what business parts (e.g. journey stages, customer goals & outcomes, needs, services, touchpoints, systems, business processes, people) go into making up […]

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Customer Journey Map and Capability Model

The way today customer is buying products is changing dramatically, instead of sitting passively, customers are reaching out to their friends and social networks to find out their options. Moreover, customers are exposed to information constantly from many touchpoints over the internet. This means marketers need to focus on the most influential touchpoint and integrate […]

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