Customer journey maps Archive - Enterprise Evolver-An App to Map the Whole Enterprise

Outside-in Architecture and Customer Journey Map

This is the part 2 of the article focusing on outside-in architecture. In the part 1, I focused on defining the customer journey mapping which is one of the key blueprints used for designing business from the outside-in. In this article, we will dig deeper into understanding what it takes to map a journey and the key building […]

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Architecting for Customer Outcomes

Architecting for Customer Outcomes In my previous article “Architecting for Business Outcomes” , I talked about how capability modeling is used to achieve your business outcomes. This blog should have come first. Because without design for customer outcomes, there can never be any business outcomes. It is vitally important to bear customer outcomes in mind […]

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